Showcase your products better
User-Generated Content
Chart a course for genuine engagement. We dive deep into the world of user-generated content (UGC), turning your products and services into the stars of the show. Imagine your offerings captured in their natural habitat—through dynamic testimonials, captivating before and after videos, and real-world demonstrations that speak volumes.
What is User-Generated Content?
User-generated content (UGC) refers to any form of content—such as videos, photos, reviews, and posts—that is created by individuals rather than brands, and is often shared on social media or other platforms.
Ship your products our way or let us test the waters with your services, and we’ll craft authentic stories that resonate with your audience. From showcasing the nuts and bolts of your gadgets to transforming customer experiences into compelling narratives, our content is your beacon in the bustling market.
We’ve worked with some incredible brands on sponsored videos and UGC, including Best Buy, Razer, Nintendo, and Anker. This form of content is incredibly powerful and popular on platforms like YouTube, TikTok, Instagram, and beyond.
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Does UGC Work?
- Increased Trust: UGC is seen as more authentic compared to content created by brands. According to a study by TINT, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.
- Higher Engagement: Content featuring UGC sees a 28% higher engagement rate than campaigns or posts that do not include UGC. This is particularly evident on social media platforms where users are more likely to engage with content that feels personal and genuine (Comscore).
- Improved Conversion Rates: Featuring UGC on product pages can increase conversions by up to 64%, as customers often look for real-life testimonials and reviews before making a purchase decision (Business Insider).