The significance of social media for businesses is undeniable. However, as platforms evolve and the volume of content grows, achieving viral status has become an increasingly Herculean task. For local service businesses, the goal of social media extends beyond virality, focusing more on demonstrating activity and reliability to potential clients. This blog explores the realistic benefits of social media today and outlines our focused approach to managing these platforms for service businesses.
The Shift in Social Media Dynamics
Recent statistics reveal that organic reach for Facebook posts has plummeted to as low as 5.2%, a significant drop from earlier figures (Source: Hootsuite). This means that out of 100 followers, only about five will see your non-promoted posts. Moreover, the average engagement rate across all social platforms is only about 0.18% (Source: Rival IQ), underscoring the challenge of making a significant impact through organic methods alone.
But for service-oriented businesses, social media serves as a digital storefront that informs potential clients not only about the services offered but also about the operational health of the company. A regularly updated social media page can be as crucial as a well-maintained physical office. Clients frequently check social media profiles to gauge a company’s legitimacy and responsiveness before making contact.
What Most Service Businesses Seek in Social Media Management
Regular Updates
We ensure your social media profiles consistently reflect your current business operations and promotions. This keeps your brand relevant and engaging, demonstrating an active presence to your clients.
Content Quality
Our team crafts high-quality posts that effectively communicate your brand’s message and reinforce your value proposition. These are not just posts; they’re reflections of your brand’s identity and commitment to quality.
While we also offer Targeted Advertising to enhance visibility and precision-target your audience, we’ve found that most small businesses achieve greater long-term value by investing in SEO. Statistics show that SEO leads have a 14.6% close rate, significantly higher than the 1.7% close rate for traditional outbound strategies like print advertisements or mail (Source: HubSpot). This highlights the potential for a higher ROI with SEO compared to boosting social media posts. Learn more about our SEO services here.
Our services focus on providing regular updates across platforms like Instagram, Facebook, LinkedIn, and Google My Business. We do this at a reasonable price, understanding that most of our clients prefer to allocate their budgets towards strategies that offer sustained growth.
What We Do Not Focus On
- Chasing Virality: Viral moments are elusive and not a reliable strategy for consistent business growth. Our focus is on steady, quality engagement rather than unpredictable viral spikes.
- Constant Account Monitoring: We ensure your social media interactions are timely and professional but do not offer round-the-clock monitoring, aligning our services with the most impactful aspects of social media management.
- Overemphasis on Trends: Rather than riding every trend, we prioritize content that remains true to your brand’s core values and long-term goals.
Our Goal: To maintain a classy and branded online presence with about 8-15 strategic posts per month, ensuring each one aligns with your business’s ethos and marketing objectives.
The REAL Value of Social Media for Your Service Business
The landscape of social media has undeniably changed, making virality a tough and often impractical goal for businesses. For service companies, the real value of social media lies in maintaining an active, engaging presence that builds trust and credibility with potential clients. At ICFS, our social media management services are tailored to help you achieve just that—ensuring your online presence is robust, professional, and aligned with your business goals.
Is your social media strategy in need of a refresh? Contact us today to discover how our tailored social media management services can help your business stay relevant and respected in the eyes of your clients.
